Seen from one angle, DeMarco is the consummate slacker, extolling the virtues of morning cigarettes (2012’s “Ode to Viceroy”) and lazily watching the world go by (2014’s “Salad Days”) as he coasts atop a lattice of mercurial guitar jangle that serves as his swimming-pool floatie. But after relocating to Montreal and signing with the Captured Tracks label as a solo artist in 2012, he began to apply the pervading gauzy aesthetics of chillwave to traditional indie guitar-pop tropes, yielding a funhouse-mirrored version of the classic singer-songwriter archetype. Born in 1990, DeMarco (né Vernor Winfield McBriare Smith IV) wasn’t necessarily predestined to become indie rock’s reigning king of chill he first came up in Vancouver’s late-2000s DIY scene making a spirited, foot-stompin’ racket with garage band Makeout Videotape.
Mac DeMarco’s gap-toothed grin is the greatest advertisement for his music, personifying both its childlike charm and mischievous essence.
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